Like the title says, can your online promotions be country specific? Should you solely market your products to the people within your country? When it comes to selling online, there are only a handful of countries that really purchase things. These would include:
- United States
- New Zealand
- and others…
When most folks are getting started in a marketing program for their business, whether it be online (it should) or not, they tend to look over some basic facts. Take a look at your sale stats right now (if you have any yet) and see where your sales are coming from. Granted you can’t sell your services to everyone in every country, but you may be missing out on a huge opportunity if you decide to stick just to your native country. Depending on what you are selling, you may not be able to ship goods around the world.
This is why offering a digital solution of your program (if feasible) is a great idea. By allowing the end user to purchase your program and have it right away via the internet or download, you are opening up your market share quite substantially. Most purchases made online are done in North America – no one will dispute that. What if you gained an extra 5% in sales from other countries though? How much would that add to your market revenue for the year?
A lot of people laugh and scoff at tiny numbers when it comes to sales but in reality, it’s the tiny numbers that when added together, produce those giant figures you see. So the next time you are thinking of doing a marketing campaign, look at the stats. Try advertising to some new areas and measure the return on investment from those countries. You may even see a greater conversion ratio than expected.
When it comes to earning a living online, one has to think about all the ways in which they can conjure up business. For most people starting out, the online world of e-commerce seems daunting, frustrating, and disappointing to say the least. Most newcomers enter this field with the mindset that everything on the Internet is instantaneous. While this may be true in some cases (a lot of money can be earned overnight for an established business) it typically isn’t the reality of most new businesses.
Getting yourself setup with some top paying affiliate programs is usually the fastest way to start earning some cash. The affiliate industry is in my opinion, one of the best “things” to be created. Now while this model has been around for some time (commission based payments), it has never taken off so fast as it has on the Internet. It’s a great way for anyone to earn some side cash month after month – or to turn it into a full fledged business. Here’s the mistake that most people make though.
They have no idea what to look for. Most people just begin seeking out the top paying affiliate programs and start promoting those. While this can be a profitable venture, you have to look past the amount you get paid. If you are earning $100 per sale and have to spend $95 to make a sale, then the $100 no longer seems that huge does it? On the other hand, if you are promoting a product whereby you make $60 per sale and only have to spend $30 to get the commission – that seems like the better alternative.
I can’t sit here and tell you which product is the best. There is no best product to promote, yet there are a few factors which you will want to keep in mind while scouring the net for affiliate programs. A program must have:
- Lots of searches
- A decent payout rate
- Timely payments
- Lots of competition
If you can find a product that offers these essential items, you will be on your way to finding a “gold mine” as they say. Remember, competition is not a bad thing. The more people selling a product means the more chances you can have to get a slice of the pie as well. So don’t jump the gun on a product just because it offers a higher commission. Think sideways – not vertically. It doesn’t always have to be a digital product – you can promote physical stuff too from Commission Junction and other networks.