The Clickbank affiliate program is one that lends itself to freedom, motivation, and financial gain. For many it is nothing but a dream. For some though, the work pays off in the end, especially when the money comes in automatically week after week. So how do you get started? I’ve written on this topic before, but let me be clear about it again. Any affiliate program you join will take work and dedication. Do not sign up to anything if you don’t feel you have the patience to see it through.
Do not be mis-guided either. Affiliate marketing is a great way to work from home. Why do so many people fail? Why are there so many expectations of a world that owes you instant money when it comes to the internet? It is because of the culture we live in. So now that you know what the problem is, you can avoid it and be ahead of the crowd. How do you work from home online? You have to create a plan of the income level you need. This is called reverse engineering.
Let’s say that you wanted to make an extra $1,000 per month online. This comes to roughly $33 a day. Depending on the products you are promoting, this would be normally be 1-2 sales per day of net profit. (A lot of products tend to pay between $15-$29.) Is it a hard task? Not really, but it will require some thought and focus. In order to achieve this success, you have to start asking yourself some basic questions.
What kinds of markets can bring you this kind of income? What are people interested in? What do people buy online and will most likely continue to purchase? Marketing is pretty straightforward once you have the facts down. Most of your work is planning and research. The actual “selling” is only a tiny part of the equation. If you want to make it online, you need to think “outside the net”. The human race has a long history of what works and doesn’t work, especially when it comes to the types of evergreen products being promoted today.
People have feelings and emotions, this is why dating is such a huge market. People also want to become self-independent. This is why “work from home” products are also immensely popular. Learn to think like a customer and you will begin to see the true power that “search” can hold for you.
I wanted to touch a bit on some PPC lingo today. Everybody knows what pay per click is but not everyone knows how to make it work correctly. When you are dealing with pay per click web advertising, you have to take into account a few things. The first of them is your target market. Who are you trying to sell too? Do these people actually want what you are giving them?
When you are managing an Internet advertising campaign, you have to plan what you want before you get knee deep in bid costs. Pick the the keywords you are going to test, write your ad copy, and make sure to focus on tight knit ad-groups. Small, focused ad-groups always outperform their broader counterparts. I can think of one or two exceptions to this rule, where you would be advertising on cities, states, and counties, and you could use dynamic keyword insertion (cannot make 50,000 ad-groups in 1 campaign). But you get the idea.
The big three advertisers are of course Adwords, Yahoo, and Adcenter. However this presents an interesting scenario in light of the PPC industry. With the Yahoo/MSN deal going into effect by the year 2012, what are you going to do about your campaigns? Are you a big fan of Yahoo or Adcenter? The way I understand it, is that Adcenter will be managing the paid ads on Yahoo’s platform. So essentially we have two competing rivals instead of 3.
In my opinion, this not only makes the pay per click market more competitive, but it also streamlines the process. It is my guess that the cost per click will rise substantially on Adcenter as a result of this merger. In turn, it will also help newcomers because quite frankly, Adcenter is much easier to deal with then Yahoo’s paid advertising interface. Even if MSN only gets a tiny percentage of web traffic – I have found it to convert to leads and sales rather well – on par, if not better than Google. I didn’t see as many great results with Yahoo but this of course depends on the markets you are in.
The conversion ratio could potentially go down because of merging Adcenter into Yahoo’s search but on the flipside, it will allow users to reach a much bigger audience with less hassle. So one has to weight the negatives versus the positives. One thing that bugs me about Adcenter is the need to copy your adgroups and repost them, targeting them to a different country. They should really streamline that feature and allow you to choose the countries you want all from the same adgroup.
As much as we would all like to make the short term sales in business, it is important to understand the concepts behind ethical long term marketing. In a world of “give me I deserve it” type attitudes, it is not very surprising to see thousands of ads promising the world overnight. We have all seen the kinds of ads I am talking about; these are ads that give bold claims of “Joe” or “Susie”, who were able to make $12,000 over the weekend. In a world of shortcuts, this is a primary example of an advertising shortcut.
You see, the fact is that .00001% of newcomers online will likely make that kind of money in a weekend. In fact, it will probably take them a minimum of a year to fully understand some of the basics principles of business and how to go about selling online. Making a lot of money online, whether it be through pay per click, search engine optimization, joint ventures, or other forms of advertising media, all takes time and effort.
Time is really a crucial factor when it comes to business. You learn as you go but even more importantly, you become wiser as you go. It’s one thing to teach someone HTML; it’s a completely different story to have that person go out and create their first website from a pure coding standpoint. Hopefully you can see the point I am trying to foster here. Time, patience, energy, and relationships are what make a great business.
Certainly all other factors play a role as well, like the advertising mediums previously mentioned; however it is important to point out that you should not be solely focused on “making the sale”. You should be focused on “making your business”. This is one of the many pitfalls people endure when trying to strike it rich online. I myself was included in this phenomenom of “need this to make that”. I bought into one program after another, sky-rocketed my debt, and was left feeling hopeless. Fast forward a few years and things have turned around but certainly not without some hard work.
If you want to make money online, I am not telling you to dis-regard marketing techniques, but instead to focus your mental attention on the website, business, or whatever item it is that you are working on. You cannot make a great website within a week’s time. Big time powerful websites are built up over many years. If you are focused on affiliate marketing, focus on giving the end user a unique perspective on what it is you are offering. Be creative and be honest. Let your website grow over time and think of ways to make it grow.
Perhaps you could add a community software section, or a discussion board. People love to become engaged in whatever it is they like to do. This is otherwise known as passion. Speaking of passion, everyone is able to tell when someone is making a website for the pure sake of money, or whether they want to help people as well. Don’t become a “thin” promoter, become a full time marketer.
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If you have any questions, feel free to give me a shout. I’m always on this site and if I see you wrote a question I’ll be happy to help in any way I can. Well, you can always give a shout out even if you don’t have a question about Hostmonster of their hosting packages. All the best in your web journeys.