Fostering A Relationship With A Customer And Allowing Your Long Term Business To Last
As much as we would all like to make the short term sales in business, it is important to understand the concepts behind ethical long term marketing. In a world of “give me I deserve it” type attitudes, it is not very surprising to see thousands of ads promising the world overnight. We have all seen the kinds of ads I am talking about; these are ads that give bold claims of “Joe” or “Susie”, who were able to make $12,000 over the weekend. In a world of shortcuts, this is a primary example of an advertising shortcut.
You see, the fact is that .00001% of newcomers online will likely make that kind of money in a weekend. In fact, it will probably take them a minimum of a year to fully understand some of the basics principles of business and how to go about selling online. Making a lot of money online, whether it be through pay per click, search engine optimization, joint ventures, or other forms of advertising media, all takes time and effort.
Time is really a crucial factor when it comes to business. You learn as you go but even more importantly, you become wiser as you go. It’s one thing to teach someone HTML; it’s a completely different story to have that person go out and create their first website from a pure coding standpoint. Hopefully you can see the point I am trying to foster here. Time, patience, energy, and relationships are what make a great business.
Certainly all other factors play a role as well, like the advertising mediums previously mentioned; however it is important to point out that you should not be solely focused on “making the sale”. You should be focused on “making your business”. This is one of the many pitfalls people endure when trying to strike it rich online. I myself was included in this phenomenom of “need this to make that”. I bought into one program after another, sky-rocketed my debt, and was left feeling hopeless. Fast forward a few years and things have turned around but certainly not without some hard work.
If you want to make money online, I am not telling you to dis-regard marketing techniques, but instead to focus your mental attention on the website, business, or whatever item it is that you are working on. You cannot make a great website within a week’s time. Big time powerful websites are built up over many years. If you are focused on affiliate marketing, focus on giving the end user a unique perspective on what it is you are offering. Be creative and be honest. Let your website grow over time and think of ways to make it grow.
Perhaps you could add a community software section, or a discussion board. People love to become engaged in whatever it is they like to do. This is otherwise known as passion. Speaking of passion, everyone is able to tell when someone is making a website for the pure sake of money, or whether they want to help people as well. Don’t become a “thin” promoter, become a full time marketer.
