Is There A Canadian Online Business Opportunity?
Like the title says, can your online promotions be country specific? Should you solely market your products to the people within your country? When it comes to selling online, there are only a handful of countries that really purchase things. These would include:
- United States
- Canada
- New Zealand
- Australia
- UK
- Japan
- France
- Germany
- Ireland
- Sweden
- Spain
- Switzerland
- Italy
- and others…
When most folks are getting started in a marketing program for their business, whether it be online (it should) or not, they tend to look over some basic facts. Take a look at your sale stats right now (if you have any yet) and see where your sales are coming from. Granted you can’t sell your services to everyone in every country, but you may be missing out on a huge opportunity if you decide to stick just to your native country. Depending on what you are selling, you may not be able to ship goods around the world.
This is why offering a digital solution of your program (if feasible) is a great idea. By allowing the end user to purchase your program and have it right away via the internet or download, you are opening up your market share quite substantially. Most purchases made online are done in North America – no one will dispute that. What if you gained an extra 5% in sales from other countries though? How much would that add to your market revenue for the year?
A lot of people laugh and scoff at tiny numbers when it comes to sales but in reality, it’s the tiny numbers that when added together, produce those giant figures you see. So the next time you are thinking of doing a marketing campaign, look at the stats. Try advertising to some new areas and measure the return on investment from those countries. You may even see a greater conversion ratio than expected.
