So what can Speed PPC do for you and why should you invest in it? Let’s get something straight here. I do NOT recommend Speed PPC if you are new to online marketing. This is a tool for advanced marketers only. You have plenty of other things to worry about when first getting started online. This software has a big learning curve and is more useful for pay per click campaigns that involve a large set of seed and expansion words. If you don’t know what those mean, then this isn’t for you.
This ppc software is undoubtedly the best thing to come along since sliced bread. PPC management is extremely difficult for the average user. It gets even more complicated once you start to have many campaigns and thousands of keywords. I know this because it can be difficult for me at times as well. So what is one to do?
Well this program is a “push button” program, but it still takes a little bit of work to setup. You cannot just turn on Speed PPC, hit a button, and have a full fledged campaign with 30,000 keywords. You have to input the data you want first and set up a landing page as well as input your campaign details, but once that is set up it save you many hours of work.
Jay Stockwell put together a great piece of software here and it will certainly change the way pay per click is conducted. I think the main advantage of using this software is the fact that it can give you thousands of highly targeted adgroups. It is a time saver to say the least. It can also be thought of as a money saver. Want to know why? If you have tight-knit adgroups, this increases your quality score with Google, thereby reducing your adspend. As you know already, quality score is the one thing you do not want to screw around with when it comes to pay per click marketing. Your quality score is your livelihood.
As an advertiser, one of the most important things you need to be aware of is relevancy. You need to make sure that your landing page is specifically targeted to the keyword in which the user searched for. Speed PPC dynamically matches your landing pages with the keywords. This is a win-win situation. Imagine a campaign of 20,000 keywords, all with minimum bids and a great quality score. Can you scream profit?
The software wouldn’t be practical for small campaigns. I suggest you only get the software if you want to start a campaign that has over 500 keywords. It excels in large quantities because it decreases the amount of time it takes to put it altogether. Another reason for the software to be used is if you wish to utilize the power of long-tail keywords. Let’s face it, most keywords are long tail. There are only a limited number of topics in the world, but the amount of words used to search each one of these topics is mind bending. Interested at all? For more information, click here.