What Do You Think Of The New Google Adwords (beta) Interface?

Well what do you think? I personally find that the new interface takes a bit of getting used to. I found my eyes wandering around the page for a bit when the new layout was first loaded, and I got a bit “dizzy” looking at all the keywords in one slot. After some time though it seems to be a decent “upgrade” over the previous campaign management screens.

One of my favorite new features is the fact that you can see your click thru rate history in a graph format. Come on now, we all love graphs and charts – don’t you? This actually goes into more detail than one might think. By looking at your CTR history, you are able to get an eagle eye view of your ad copy’s performance. This in turn will allow you to adjust your sales promotions accordingly. Remember, when it comes to AdWords and PPC, it’s all about testing and more testing. Try to improve on your previous adcopy and get a better ROI.

While the features of seeing all of your adgroups and keywords in one panel is nice, I still prefer to view them in a single fashion, so I’m glad they included an option to just view by singular campaign. I just find it easier to look at a few groups rather than scrolling through hundreds or thousands.

One other thing – the indented “tree” menu is great! It is much better than the old layout and I think that 90% of Adwords advertisers would agree. Based on what I have seen so far, the switch seems to be moving towards an “eagle eye” view of everything. Faster, easier, more streamlined clicking is where it’s all going…