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Why do you save with Hostmonster? Let’s look at some of the facts…
Using the coupon link in the first paragraph, you are only going to pay a measly $5.95 per month. That is almost half the cost of most of the major hosting networks. After all, Hostmonster isn’t going to cut down on quality simply because the price is a little lower. On top of that, you also get a free domain name with unlimited domain hosting, plus an unlimited amount of Gigs for site transer. That’s service you can depend on.
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Now I know you can go anywhere for web hosting, but why not use the Hostmonster coupon I gave you? Heck you can always refund if you don’t like them. The reason I put this article together is for other people’s benefit. I’m not blowing hot air here (well typing not speaking I suppose) for nothing. Get yourself a reliable webhost today. Sign up with Hostmonster below or find another provider – either web, the web awaits you.
If you have any questions, feel free to give me a shout. I’m always on this site and if I see you wrote a question I’ll be happy to help in any way I can. Well, you can always give a shout out even if you don’t have a question about Hostmonster of their hosting packages. All the best in your web journeys.
The title of this post pretty much sums up the question that so many people ask on a daily basis. With the web growing more day by day, it is becoming ever so vital for us as webmasters, to provide quality content and get rankings. What’s even more important than getting those rankings is actually keeping them. This is where 90% of people begin to slack off. Keeping your rankings is vital to mainting your business and web presence.
How does one keep their rankings if they want to change their website architecture or structural integrity? It’s a lot easier than you may think. As you know already (hopefully), content is the key starting point for a great website. After that comes internal linking structure followed by the confirmation of other websites “voting” for yours.
When you are going about changing your website layout (and I wouldn’t recommend doing that too often), it is important to keep the internal linking structure “as is”. If you have great rankings already, I would not suggest that you go and change the way your pages link to each other. If your site is brand new and you are just conducting a “redo”, then I wouldn’t see a problem with this.
Next up on the list is imagery. Everybody loves images. We are human beings and we love to see, feel, touch, and hear stuff. This is why video is such a great application for websites and marketing. You have to keep yourself in check though and be careful not to overdue it with these goodies. Don’t get me wrong, flash and video is a good way to present your business or website, but it cannot be “read” in the same way a useful article can.
Content is the key as you can imagine. As long as you keep your site’s linking structure together, and keep the same content you have, while NOT changing the URL of your web pages, you should be fine. Stick to the sound principles of web design, functionality, and layout, and you will be off to the races in no time!
It was bound to happen sooner or later – in this case, a bit later. MSN has finally gone ahead with a “new” search engine. It’s called Bing and its launch follows the footsteps of Yahoo and Google updating their services as well. Search plays a huge role in the lives of everyone not living under a rock. It is where society is headed – the information age.
Microsoft claims to have used semantic algorithms in the build of their new search engine, dubbed “BING”. What is Bing anyways? Does it mean anything? One could argue to reason that Bing implies human being, or “binging it”, which could imply a slang for doing, searching, finding, etc… Will the phrase “Got Bing?” become as popular as “Got Milk?”. Only time will tell.
So what does this search engine have so far other than looks? Cosmetics is surely at the forefront of this new step-up but is there anything else planned? Does Microsoft want to gain the title of search king or are they happy with being software king?
Well, by using LSI in their search algorithms, the engine will help to deduce the meaning of phrases and words search, instead of solely providing results. This technology isn’t that new, but it will certainly play a huge role in shaping the future of search. So say goodbye to MSN Live because as of June 3rd, 2009, it’s going to search engine heaven (or hell – where it could be repeatedly stabbed by Google). Ok you get the point – just gear up for the new engine!
Now the goal of Bing is rather unique. They want their users to experience a lot more for a lot less. The images will change, there will be hot-spots and info hubs, there will be many things that once was not. Are they intending to one-up Yahoo and the big G? Probably not, but it’s a helpful move in a positive direction.
The new MSN Bing will help online shoppers at best. It will give people ideas and information on shopping, travel, health, and fitness. This certainly is targeting a particular crowd as you can see. It may even turn into the world’s largest shopping “hub”. Time will tell for sure.
City searches trigger weather patterns, shopping searches brings up stores, and random searches give you a history plus ask for refinements. As you can see, things are heading into a very personal level. You can even view a video without clicking the link.
All of this stems from a study that Microsoft did in which they found, that 30% of users abandon their search for answers out of frustration. Will Bing be the answer to this problem? You be the judge – post your thoughts.
This is a question that any internet marketer has come across during their time online. It doesn’t matter whether you are a seasoned veteran or a hopeful “noob”; everyone wants to bring in thousands of people to their website each and every day. The question though, is just how do you manage such a feat?
There are two primary systems used to bring in traffic via the web (actually 3 big ones now). They are:
- Pay Per Click
- Seach Engine Optimization
- Web 2.0 (the 3rd “new” one)
Each one of these aspects, is in their own right, a great way to boost your website’s prescense and market share. Where most people fail, is spending some time in each and calling it quits. For at least one of these traffic generation methods to be effective, you have to actually spend time planning the strategy. If you have money to spare then go ahead with a full fledged pay per click campaign.
Send those visitors to targeted pages on your website. You can use PPC for a variety of methods. It doesn’t have to be for selling a product. It could be for branding, market promotion, lead generation, specials, surveys, and even for ACCURATE seo testing.
Yep – so many people argue over the best keyword tool for Google. You know what I think? Would you rather spend a couple hundred bucks (if that) and see how many times your keywords are searched for 1-2 weeks, then double that to have the exact data for monthly searches… or would you rather waste money and time and end up ranking for a worthless phrase? We have all been burned with a keyword tool, let’s face it. So wise up and use Adwords to determine the exact number of searches. You can then deduct 10-15% of those searches for bots and research.
SEO is the same principle. Why only spend a week or two doing optimization and then quit? SEO is a long term process. It’s a marathon – it’s a procedure. I spend 10+ months doing SEO for just one phrase if I really want to capture it. You should too.
Last but not least we have “Web 2.0″. Granted the internet has really always been “Web 2.0″ but it’s just more a fact now. There are social networks etc… and what that can do for you is twofold. It can bring many visitors and it can help to freely promote your website if enough people get on the bandwagon. My suggestion to you for increasing traffic to your website – is to pick one method and work it until you have a winning formula.
So you have been working hard to get your site ranking well. You have gone through all of the necessary steps to achieve SEO greatness, but somehow, somewhere along the line, you messed up big. You commited an SEO crime, and it starts with the letter “C”. Yep, we are talking about URL Canonicalization. Before I go any further, it would be best to state what this fancy word means.
In essence, any kind of URL is able to show a different set of data. So if you had the following urls:
… each one of them would be able to show something different. Now this is where a lot of folks get confused when laying the foundations for their SEO. When you have other websites linking to you, you want all of those links to point to the same url (when talking about one page in particular – you always want to diversify). What happens though, is that when you link to different variations of your site, such as the example above – you will not get the link juice you had hoped for.
Holy canonical! What do I do??
There are a few things you can do here. You have the option of specifying your preference from within your Google webmaster’s account. You can also tell the robots directly that you want all non-www pages, to redirect to a www page. You can even setup this preference from within your WordPress settings, if you are using WP of course.
So remember, when you are getting those links – make sure all of your hard work pays off, by directing the juice to the same place, because sometimes, the juice is worth the squeeze! Actually, that thought makes me thirsty… time for some juice.
Howdy folks, just a quick note today on Pagerank. I see a lot of buzz around the net regarding this topic so I thought I would address it in the quickest way possible. Before we get into the discussion of whether or not pagerank is a justifiable reason for debate, we should be on the same set of terms. Pagerank is a measure of importance for an individual webpage. It has absolutely nothing to do with where you website is ranking in the search results (although the two play a role).
Since pagerank does play a role in anchor text and backlinks, people seem to get all wound up in the little green bar. For this reason – this blog post was born. So is pagerank important? Sure. Should you worry about it? No. Does it make or break your marketing efforts? No.
You should not be focusing on pagerank if you are optimizing your website. See, because your site will gain links over time and this in turn will raise the green bar for your webpages. Your site could be well optimized and outrank another competitor, even if you have a lower pagerank. It may just so happen that their page which is ranking, also has a higher pagerank, but since it is less optimized, it is shown below your result.
Let’s look at this another way. Pagerank affects backlink strength. This is why it is common to see sites with a high PR that have great rankings. They have lots of backlinks…. so high backlinks = high PR. This isn’t set in stone though.
So the point is, just focus on building on your site and getting quality links. Forget the green little thinga-ma-bob )
When it comes to content, it is imperative that the material you put on your website is original. There are some exceptions to this rule though and I will touch upon those in a minute. First on the menu is the ever popular Google duplicate content filter. Ah yes, the one and only filter to watch out for, or is it? Let’s have a looky shall we?
So what is duplicate content anyways? Is it simply one sentence that has been copied or is there a lot more involved? What happens to a site that participates in duplicate postings? These are common questions that I see all the time and it’s important to sort them out. As you very well know, Google works hard to be the best at what it does. You might think that entails providing the best advertising program, or the largest list of sites in their database. Neither of these is correct. They focus on the user’s experience.
Google does not have the largest index of websites, a company called Cuil does (last time I checked). Does Google provide the best advertising experience? That is personal opinion. What they do well though, is provide relevant information (most of the time), to a user’s search on their engine. After all, if the only sites that came up on searches were lousy pieces of poo, then who would want to use their engine again? Quality = repeat visitors.
So that brings us to the duplicate content filter. This is sort of bittersweet. When it comes to content and duplication, it tends to be a first come, first serve basis. That means the first website to be spidered and crawled, will receive the trophy for that piece of information. Don’t let that fool you though. You may have a great article and another website could steal it from you. If their site is viewed as an authority, then they may even take the credit instead of your “small” site. This doesn’t happen very often though so it’s nothing to worry about.
I also would not panic yourself with phrases and sentences being 100% unique on every page you have. There is a high probability that somewhere on the internet, someone else has used the same phrase in an article somewhere. There is no way that 12+ billion pages will not have some words repeating and Google knows this. It’s taken into account when looking at a website. So what is the end result?
If you just focus on providing your users with an enjoyable experience, and do not copy/paste the same article 400 times on your site (figure of speech), you will be okay. There is no need to panic when writing content. Simply do your job, keep your site updated (once a week minimum) and work on other avenues of your business. All parts of a website will have some duplicate content such as a menu bar, navigation, footer bar, and the list goes on. Don’t worry about those things. Focus on the big picture and don’t get caught up in “dupe” land.
What does SEO stand for anyways? Let’s cut to the nitty gritty shall we? SEO stands for search engine optimization. It is the process by which you take a series of steps in order to optimize your website. The final result you hope to achieve is world domination (just kidding). What you want to achieve is a well written website that naturally ranks in the major search engines. This action of ranking well, will then attract hundreds if not thousands of visitors to your site each and every month. It is up to you to monetize that traffic and produce an income for yourself and/or your family.
So what are the basics of SEO? How does one go about getting their website to rank well? Believe it or not, the algorithms that the search engines use have not changed much over the years, regardless of what you may think. Sure duplicate content has been scraped out, “thin” sites have been washed away, and I could go on forever. The important thing to realize is that the fundamental basics have and will probably be the same for a long time to come. What gets you ranking well?
The first is content. You need content, unique content, and lots of it. Write about what pleases you if it is a hobby site. Write as much as you can. If that isn’t your cup of tea, then outsource it. No matter what market or niche you are in, you should have a well written website that is somewhat “large” in scale. Now I put large in quotes because it is a relative term. When scoping out your competition, you should analyze the top 5 results for the keywords of your choice. Upon doing so, see how many pages make up that site. You can do this by doing a “site:url.com” search in Google.
This should bring back the number of pages that site contains, or at least a rough estimate. If all of the websites in this market only have 100-200 pages, then you should strive to make yours 230 pages. You don’t want to overdue it though and go and create 2,000 pages – unless of course, you want to get a lot of long tail traffic. The point is, try and maintain a consistent look for your website, that is on par with the rest of the market but taking it a simple step further and going that extra mile.
The second factor that will not change “much” is links. The more the merrier (in quality and relevance of course). You want to get other websites linking to you that contain the phrase you want to rank for. It’s really as simple as that. If you own a site about horse racing, then make sure to get other horse racing websites to link over to you. If they are quality too, then you can return the favor. Keep in mind that you do not want to link to shady neighborhoods, as this will negatively affect your ranking. So in short, get that content going and get those links churning.
Not everything is free in life but sometimes the best way to get your website ranking well, is to do some free search engine optimization on your own. When I was first getting started with optimizing my websites for my own online business, I really didn’t know how everything worked until I started doing a lot of reading and I ended up finding out that you can optimize your website on your own without having to pay other companies and getting other people to do the work for you.
Now, when people mention free search engine optimization, they may not necessarily be referring to the fact that everything is free – but that it almost is free. For example, when you want to get links pointing to your site, you may have sought out professional help. Well, instead of paying a company to find you relevant links, you could spend your time doing some article marketing and getting your name out into the industry. If you were doing article marketing, you would be trading your time for money and that’s the way in which you can get links pointing back to your site to help you rank better. So these are the ways search engine optimization can be free. But in general, you will have to spend some money regardless of whether or not you do it yourself. You must have a few basic principles that you will have to follow, no matter what kind of business you are running.
Your website will have to contain relevant, unique content. The content will have to be on topic and related to everything else on your website in one way or another. So if your website is about gardening, you could have articles on how to plant beans, how to plant tomatoes, and on it goes. You shouldn’t be talking about the best way to install a fence in your backyard, unless of course it is a fence for the garden. So you always want to try and keep your website on “theme” and this will help you in other advanced ways, in relation to how the algorithms process your site.
Free search engine optimization is not really “free”, but by learning to do some optimization on your own, you are able to save yourself a good deal of money rather than if you were to hire a company to work for you. So it’s in your best interest to learn the ins and outs of optimization and how to properly start your own home business. Why? Once you are able to get this going, you should be a lot better off in the long term. Get started with some beginner optimization articles. Start reading about on page and off page optimization, so you can get a general idea of how it all works. From there, you should be able to start testing some techniques on your own website and see if it helps your own rankings.
If you have been involved in the search engine optimization industry for any length of time, you will know that achieving top rankings is absolutely vital to having more business come to your website, getting more leads, making more sales, increasing a community around your site, and the list can go on and on. What is important about search engine optimization is that you have to do it correctly from the start otherwise you are wasting a lot of time. So you really have to find a service that works for you.
Now, depending on whether you live on the east coast or the west coast, it doesn’t’ really matter. You could search for search engine optimization services on the east coast and do just fine with a company that’s based on the west coast. So, optimizing your website isn’t specifically related to where you live, unless you really want to go and visit that company in person and talk to them and see what they are all about. Like I said, you can sign up with a company anywhere in the country and you’ll be doing just fine. Just make sure to research and review their services before hiring them.
Here is a little background though since you are looking for a service of some kind. It is important to understand what SEO (as it is commonly called) is all about. There are a few basics to optimizing your website. You have write content on your website which is relevant to the industry you are in. You also must have a topic on your website that is thematically related to the overall theme of your website. Another way of looking at it is this. You couldn’t just have a website talking about hardcover notebooks then start writing articles about how to have a beautiful saltwater fish tank. It just doesn’t work that way.
The first step in optimizing any kind of website is to make sure that it’s thematically related. Just like if you were to go to the library and pick up a book on pet birds. You wouldn’t expect to be reading articles on how to properly train your horse. The same thing applies here. It applies everywhere around the world. The next step in optimizing your site is to make sure that it is actually structured so that it benefits you and the visitor but more importantly, that it benefits the search engine spiders which come through to your site and crawl your content, so that they can effectively rank your web pages in their search index.
A lot of people that work from home tend to get into the optimization of their website all on their own and this is perfectly fine. If you wish to do so, a service that I use to track my own websites (actually it is a piece of software) is called SEO Elite. You might want to check that out if you are interested in doing it yourself and saving a few thousand on services. That’s the way I got started and I would recommend that if that’s the kind of thing you want to get started with so as to “get your feet wet”.
Getting back to the point though, once your site is properly structured on-page (and there are a variety of factors involved with that too) with the title and meta tags, unique relevant content, as well as the use of “strong” keywords, you have to focus your attention elsewhere. More importantly, you have to actually have votes coming in from other websites. Now when I say votes, it isn’t a vote that you cast on a ballot. A vote on the internet, is considered to be a link coming from another site to yours. They are linking to you with the words that you want to rank for. So if you are looking to rank for the phrase “how to train your pet bird”, you would want to make sure that other sites are linking back to your article/site with that phrase.
This is a practice known as off-page optimization and it is important to become familiar with. These techniques will get you a very solid framework for the foundation of your website. In time, you will begin to see the pages of your website ranking higher in the search engines and you will be receiving more visitors to your site each and every week. Stay the course and you will see your work through to fruition.