How Does Search Engine Optimization Work

So how does search engine optimization work? I mean, we have our websites and we have our products, visitors, well some visitors anyway. For most of us though, we really want to have our websites found within the search engines. We also want our visitors to come to the right page when searching.

Right now I am looking out the window over the backyard and one of the neighbors has a firepit burning and let’s say that someone was looking on Google, Yahoo, MSN, it doesn’t really matter; someone was searching on the internet for a black antique fire pit. Let’s say that your site was all about fire pits and things in that industry. You would want your visitor to land on the page that talks about black antique fire pits.

So optimization works by having a very relevant site that is well categorized. Not only do you want to have a website that is well categorized but you also want to make sure that you have the proper on-page factors within each article on your site. You want to have the key phrase of your choice within the title tag. You also want to place that phrase in the meta description and meta keyword tags. If you don’t know what those are simply Google them or sign up to my newsletter.

So you want the word of choice in the title, keyword, and description tags. On top of that, you also want the key phrase within the body of your article. Not in a way that seems as if you are spamming the search engines though. You want to use the phrase naturally within the language and context of your article. If you wanted to rank for that word you wouldn’t say “the black fire pit is a great fire pit because it is a black fire pit”. Using it once every 150 words is just fine.

So we have our on-page optimization, we have the proper structure, we have the word used throughout the body of the article, and last but not least you have to have links pointing back to your site that use that particular key phrase. Rather I should say, you want links pointing back to that specific page. So if you have two different articles and one of them deals with black antique firepits and one of them deals with white antique fire pits – you would want other sites within your particular industry to link to your page about black antique fire pits with that word as the click-able anchor text and the same goes for your other articles.

So all in all it is a process of writing relevant information, categorizing your website properly, having a semi large to large website, and having the proper anchor text pointing back to your website. These tips and guidelines are true and vital of any search engine optimization campaign and this is how search engine optimization works. So the next time someone asks you how does earch engine optimization work, you can tell them about this page or you can tell them yourself. Either way, you will have the proper knowledge to carry yourself to the top of the rankings.